![]() ![]() Made to Stick will transform the way you communicate. In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kindsfrom the infamous "kidney theft ring" hoax to a coachs lessons on sportsmanship to a vision for a new product at Sonydraw their power from the same six traits. ![]() Meanwhile, people with important ideasentrepreneurs, teachers, politicians, and journalistsstruggle to make them "stick." Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. "Anyone interested in influencing othersto buy, to vote, to learn, to diet, to give to charity or to start a revolutioncan learn from this book." The Washington Post ![]() ![]() The instant classic about why some ideas thrive, why others die, and how to make your ideas stick. ![]()
0 Comments
Leave a Reply. |