![]() ![]() The bar displayed hundreds of “ the best Canvases created to date” (by the likes of Billie Eilish, Bon Iver, Lil Wayne, John Mayer, and others) in custom-built frames designed to look like classic vinyl record sleeves. ![]() The campaign centered on a launch at Canvas Records in Austin, “the world’s first audio visual listening bar,” according to the agency, which was created with production partner The Mill. According to Fig and its client, “the role of visual art in music has always been a critical part of the relationship fans form with songs,” and the agency’s work aimed to “not only explain the new offering to artists and labels, but to also get them to understand its capacity to touch listeners in new and creative ways.” New York-based agency Fig recently created a campaign for the new Spotify Canvas format, which allows artists to upload eight-second looping visuals that play with every track. Fig, Your Art Has The Power To Move campaign for Spotify Canvas ![]()
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